Expert Recruitment Consultant Discusses the Dangers of Accepting a Counter Offer
Numbers demonstrate the employment market is improving. As a result the people who have jobs are beginning to dip their toes gingerly into the market. Surveys show that 30% to 60% of employed workers are unhappy in their jobs and are waiting for the employment market to improve. An expert recruitment consultant warns that some of these people are setting themselves up for future failure if they accept a counter offer from their current employer.
“Most people do not understand the potential impacts of accepting a counter offer. For instance 69% of employees who accept a counter offer leave their current employer within 6 months of accepting that counter offer,” said Bill Humbert, known as RecruiterGuy (www.RecruiterGuy.com) and author of “RecruiterGuy’s Guide to Finding a Job”. “Unfortunately the counter offer has little to do with the employee and everything to do with the current employer.”
Humbert is not a career coach; rather he is an expert recruitment consultant with 30 years of recruitment consulting experience for start-up to large multinational companies. He knows how managers think when someone presents their resignation. His advice to job hunters who have successfully found a new job includes understanding:
• There is a reason why you chose to leave the company – and outside of compensation, that hasn’t changed. Most people dislike change. Therefore the decision to make a job change is generally a tough decision and is based on many factors including money. RecruiterGuy says, “When I extend an offer to a candidate for my client, I warn them about the coming counter offer. Then we have another discussion on all of the reasons they decided to find a new position.”
• A counter offer provides resigning employees a huge ego boost – and companies know that. The employee is thinking, “Finally I am getting some recognition of my worth around here!” An effective counter offer by the company works on a person’s need for recognition.
• A counter offer is all about the manager and company – and not about the employee. Did it take a resignation for them to recognize an employee’s worth? Do employees really feel that conditions will change for the long term? Probably not. Once the “danger” of the employee leaving is over, the manager will return to their old ways of doing things – the base of behavioral interviewing. The extra compensation may just be next year’s raise – a few months early. Remember, every position has a budget range.
• Count how many of these statements resigning employees hear from their manager and other company managers after they resign:
1) “I am shocked that you want to leave! I thought you were happy. As a matter of fact, tomorrow we were going to discuss a (promotion, raise, new project, etc.) with you.” (Humbert says, “Call me a cynic but the timing is suspect…”)
2) “You are a very valuable employee. We need to see what we can do to encourage you to stay.”
3) “I am happy that you came to me because I planned to chat with you about moving to another organization/project within our company” (that was nixed in a previous conversation).
4) “I am very disappointed that you chose such a busy time to leave our organization. Can’t you see the impact of your departure will have on everyone else?” (RecruiterGuy loves that one. “The manager is trying to put a guilt trip on the employee!”)
5) “You manager just came to me to discuss your resignation. I asked if I could talk with you. You are a key person in our growth plans. I am sorry we haven’t shared this with you sooner. Let’s sit down and discuss the needed changes…” (generally an executive speaking)
6) “What will it take for you to stay?” (At least that one is upfront in its intent!)
7) “As you know, we rarely make counter offers here. You are such a key person. We will make an exception. What do you want to stay?”
8) “Thank you for coming to me and discussing needed changes. Would you like to lead those changes?” (Generally once you accept the counter offer, the desire to make the immediate changes in the organization dissolves shortly after) Then they will say, “Let’s just finish what you are working on first. Then we will discuss the changes.” (Note – they won’t say “make the changes” again)
Humbert said, “One of my candidates called me after their resignation and proudly told me the company hit 8 of the 9 statements during the day of his resignation. Then he laughed and told me he was happy I warned him.”
• The employee’s loyalty to their current company is now questioned. Subtly they will begin to see changes in how management works with them if they accept the counter offer. Fewer strategic conversations and more tactical conversations as they begin the brain drain. Management also knows the employee will most likely leave in 6 months. Therefore, management will begin to plan who is going to replace the employee.
• Remember the odds of further success at that company decline rapidly once the employee accepts a counter offer. Management is now focused on “protecting themselves” instead of future contributions from the employee. They know the employee will only be in the position a short time before they have to go through the expense and time of replacing them.
• Usually accepting a counter offer will burn the bridge with the company where the employee successfully interviewed and received an offer. Now the employee who was excited by the company, the new position, the hiring manager and the offer has to go to the offering company and give them the news they accepted a counter offer. Generally that conversation does not go well. Once a manager decides to extend an offer, they begin to plan for the new employee’s start and begin penciling them in for meetings. They are very excited they have finally found the right person for the position. Imagine the level of disappointment when they are told the candidate accepted a counter offer.
Bill Humbert recommends, “The best way to resign is to graciously thank the manager for the experience working with them. Then firmly tell them that they are very excited about the new opportunity and give the date of their departure (generally 2 weeks’ notice). When a manager approaches to discuss the counter offer, simply thank them and begin discussing the transition.”
Sunday, May 29, 2011
Expert Recruitment Consultant Discusses the Dangers of Accepting a Counter Offer
Sunday, May 08, 2011
Successful corporate recruiting requires focus, time, and hard work. Companies that are very successful finding the top candidates understand that attracting candidates is a sales process. The amount of effort put into the search for the right candidate is reflected in the quality of candidates presented for interviews. Are your company’s hiring managers frustrated in the quality of candidate received? Do they constantly request the aid of search firms (who understand Recruiting is Sales)?
The purpose of this article is to save you money for your company and help you better focus your recruitment efforts.
When I am on a recruiting consulting contract, we discuss the client’s recruitment processes. While we are working through the process, I point out areas that need to be tweaked or completely changed in order to attract more and better candidates. The goal is to create a recruitment process that reflects a sales process (demonstrated in “Attracting Passive Candidates?”).
Used in the correct way, technology can be a terrific aid to attract and recruit top candidates. Used the wrong way, technology will drive top candidates to other companies in droves.
Is your Salt Lake City based company using technology to track activity and resumes? If so, you are on the right track. If you have been sold that technology will help you recruit, you most likely are on the wrong foot and would need a conversation to confirm.
Technology is great for speeding up process. Unfortunately it speeds up good processes and poor processes alike – just making bad things happen faster. If you are selling products, like Amazon, technology is fine. If you are trying to sell yourself as an employer, it is tougher unless you make one of the “Best Employers’ Lists”. By definition, most companies are not the best place to work – not that they are bad places to work, they just haven’t received recognition yet.
Yes. Recruiting the sales way takes more time typically than simply filling requisitions. However the reward for recruiting the sales way is much more productive and happier employees. They will make your company more profitable and more competitive than people filling desks.