Friday, May 02, 2008

Focus Friday – Sales Management – Private Label Snack Foods

The Vice President of Sales position is with a growing $150 million snack food business based in the Midwest. This CPG Company has a large private label component, a branded component, and is developing a direct to consumer component. This is a new position to lead our sales force and specifically to grow our sales volume profitably.

This position is a new and highly visible position leading a group of seven to ten sales professionals and reports directly to the Sr. Vice President of Sales and Commodities.

We are seeking a Private Label National Sales Vice President to lead our national corporate business development with grocery, big box and alternative channels through direct and broker-managed accounts.

Responsibilities include but are not limited to:
• National sales management and development of private label and corporate brands across all competitive segments.
• Private label big box relationship building, resulting in exceeding sales goals.
• Demonstrated success reading and interpreting clients’ inventory software as it relates to our product distribution.
• Build profitable volume/mix with both existing and new accounts maximizing return on investment. Monitor sales professional’s quotes to ensure profitable margins.
• Effective and results oriented professional sales management of direct selling accounts as well as account management through a broker network. Meet personal and corporate sales goals.
• Mentor account managers by accompanying them on sales calls and developing their sales and business skills.
• Use client experience and feedback to co-develop private label product/pricing initiatives to deliver on strategic branded/private label category leadership role.
• Analysis and business application of internal shipment data as well as external data in daily business management to identify market/sales opportunities and trends
• Provide accurate sales forecasting monthly/annually. Communicate forecasts with business operations.
• Effective communication with internal team members and customers.

• 8-10 years sales experience with consumer packaged food company, preferably focused on private label sales.
• Demonstrated successful headquarter sales experience in supermarket, big box, dollar, c-stores, and drug stores.
• Private label food sales and sales management experience
• Direct sales and broker CPG sales management
• Competent in Excel, Word, PowerPoint, and Outlook Microsoft Office applications. Solid presentation skills required.
• BS/BA required EOE

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